New Head of Commercial  joins AE Live to further expand the company’s global footprint

Sydney, Australia – 16 August 2022AE Live, a leading global provider of graphics and data solutions, is pleased to announce the appointment of Simar Ghangas as Head of Commercial for APAC, in which he will be responsible for growing AE Live’s position in the region.


Simar brings over 10 years of experience in sales and business development management roles, specialising on the strategic growth of companies. His career started at Haymarket Media Group where he spent over three years in various sales roles, in both London and Singapore.


He joins AE Live from Stats Perform, where as VP for South East Asia, he was largely responsible for the growth of the business in the region, overseeing, developing and executing effective business strategies.


Simar joins AE Live at a very exciting time for the company and his new role cements the company’s growth plans for the region. He said, “The idea of being able to work on a global stage by working on multi-regional and potentially global story-telling projects to enhance the sporting experiences of sports fans was too good to turn down. The sports fan and community in APAC, in general, is now primed for even better sporting experiences and I am looking forward to helping partners deliver these experiences through the services we provide.”


Alastair Robbins, Commercial Director at AE Live, added, “Simar’s experience in the sports data space, combined with his commercial expertise, makes him the perfect fit to lead AE Live’s business development in the region. We are also looking forward to utilising his skills to help shape the ongoing growth strategy for the business.”


AE Live is a global graphics supplier and technology partner with a special focus on the fields of remote or centralised production, augmented reality and virtual studios. As part of its international expansion, the company has subsidiaries in the USA, South Africa, India, Australia, New Zealand and Malaysia, with headquarters in Hemel Hempstead, UK.


In the APAC region, AE Live works with clients including Nine, Fox Sports, Seven, NRL, Optus Sport, Sky Racing, Ten, Swimming Australia, Star Sports India, Astro, Sky New Zealand, Spark Sport, Sony India, CCTV and Mediacorp.



About AE Live

AE Live is a world-leading provider of broadcast solutions to global sports governing bodies, broadcasters and production companies. We specialise in capturing, processing and visualising live sports data using innovative, attractive and informative on-screen graphics and augmented reality.


We create, develop and deliver virtual studios, OTT graphics, optimised fan feeds, newsroom graphics systems, virtual advertising and in-stadia feeds across a broad range of platforms in multiple languages.


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