November 2024 – In an exciting development for the advertising and commercial production industry, ARRI’s compact, multipurpose studio facility, ARRI Studio New York, continues to make waves since its grand opening on September 7, 2023. Nestled in the heart of New York City’s East Coast studio landscape, the studio offers agencies, corporate clients, and creative professionals an innovative space to create high-quality advertising, commercial, and promotional content.

The facility is designed for cost-effective production while maintaining ARRI’s well-established standards of excellence in camera and lighting technology. Clients benefit from a turnkey setup that accommodates live audiences and caters to a variety of projects, including corporate videos, interviews, fashion shoots, music videos, town-hall presentations, and educational content.

A standout feature of ARRI Studio New York is its curved LED wall, which supports image-based lighting design, streamlining the virtual production process. This technology enables producers to minimize costs and environmental impact by eliminating the need for travel to multiple locations, maintaining consistency in weather conditions, and using real-time virtualization for seamless integration.

In-House Expertise and Comprehensive Equipment Access

ARRI Studio New York is bolstered by in-house creative and technical support, ensuring clients receive tailored assistance throughout their production process. Creative Producer Luis Feliciano and a team of skilled support staff are on-hand to provide insights and facilitate smooth production experiences. Clients also have access to ARRI Rental’s extensive inventory of professional-grade camera and lighting equipment, reinforcing ARRI’s commitment to empowering creatives with industry-leading tools.

Leadership Insights

Stephan Ukas-Bradley, Vice President Solutions ARRI Americas, highlighted the benefits, stating, “ARRI has been at the forefront of virtual production innovation from its origins in high-end film and feature production. At ARRI Studio New York, clients benefit from ARRI’s comprehensive knowledge and brand excellence, including high-quality camera and lighting technology, and workflow integration. This means they can fully concentrate on their production and maximize their time on set.”

Echoing this sentiment, Andy Shipsides, President North America ARRI Rental, emphasized, “ARRI serves the best creatives in the world, who shoot award-winning productions with our equipment and services. ARRI Studio New York not only offers leading production infrastructure and convenience, but agencies and corporate customers can also expect a supportive environment, ensuring all creative needs are met under one roof.”

Since its launch, ARRI Studio New York has been a beacon for the next generation of advertising and commercial content production, reflecting ARRI’s enduring commitment to innovation and quality.

For more details or to book studio time, visit ARRI Studio New York.