Visitors to the British brands’ channels are promised behind-the-scenes access, top tips and tutorials, as well as product release information and demos. “We’re also running TikTok only competitions – opportunities for people to duet and challenge our talented partners,” says senior marketing coordinator, Chris Phillips.
“The launch coincides with the creation of our latest collaborative campaign #TheGainStage – a hashtag for creatives to perform, record and get their music out there,” he continues. TikTok is an ideal platform, as it encourages everyone to be a creator and share moments that matter through video, often starting conversations and trends in the process.
One of the most downloaded apps in the world, TikTok allows users to create and share short-form videos on any topic directly from their mobile device. “With users in 150 countries, TikTok enables both Audient and EVO to connect with fans in new ways and reach audiences around the world,” enthuses Chris.