As the dust settles on NAB Show 2025, one name continues to resonate throughout the global broadcast industry: Grass Valley. With an unmatched presence on the show floor, a record-breaking GV Forum, and major innovations that set the tone for the year ahead, Grass Valley didn’t just attend NAB 2025—it owned it.
The annual pilgrimage to Las Vegas has always been a bellwether for the future of media technology. And this year, it was clear from the moment the doors opened that Grass Valley was here to make a statement. With an overwhelming number of attendees gathering at their booth—many keen to discuss the most pressing challenges of modern media production—the energy was palpable. It was, by all accounts, one of Grass Valley’s busiest and most impactful NAB showings to date.
A Forum with a Purpose
The company’s presence kicked off with the now-established GV Forum, which has rapidly become a cornerstone of NAB week. Hosted at the Renaissance Hotel, the 2025 edition drew record-breaking attendance for the second consecutive year. The GV Forum has evolved into more than just a meeting of minds—it’s a platform for shared learning, strategic alignment, and forward-thinking dialogue. This year, it centered on the evolution and real-world application of AMPP (Agile Media Processing Platform), with an emphasis on AMPP OS and the MXL transport protocol.
Importantly, Grass Valley showcased its leadership in the MXL initiative in collaboration with the European Broadcasting Union (EBU)—a partnership underscoring its continued commitment to open standards, interoperability, and future-ready media workflows.
The Forum’s content-rich agenda included spirited panel discussions, detailed case studies, and new industry research. It was an engaging prelude to the week ahead, capped off with a networking reception that brought together thought leaders, engineers, and creatives from across the media spectrum.
A Leadership Shift with Vision
One of the most significant announcements of the forum was the promotion of Jon Wilson to Chief Executive Officer, revealed by Executive Chairman Louis Hernandez Jr. A respected figure with deep roots in media technology, Wilson’s appointment signals a bold new chapter for Grass Valley. His mission? To spearhead innovation and solidify Grass Valley’s leadership as it guides the industry through the Media Revolution.
Adding a personal touch to the occasion, Hernandez also hosted an exclusive book signing for the launch of Digital Tsunami—a timely exploration of the digital disruptions reshaping the media and entertainment landscape. The book served not only as thought leadership but as a call to action for businesses looking to thrive amid rapid transformation.
Show-Stopping Tech
Of course, NAB wouldn’t be NAB without world-class product reveals—and Grass Valley delivered in spades. Leading the charge was the LDX 180, a cinematic powerhouse purpose-built for live production. Featuring a S35 global shutter CMOS imager, the LDX 180 delivers the rich, immersive visuals of cinematic storytelling, paired with the responsiveness and reliability demanded by live broadcast. From sports to concerts to high-stakes dramas, it’s already redefining what’s possible in live media.
The industry clearly took notice: the LDX 180 was awarded NAB Product of the Year, affirming its role as a generational leap in camera design for live environments.
Not far behind was the launch of the K-Frame VXP switcher and next-gen Karrera panel, built for exceptional 4K UHD HDR performance. This pairing offers unparalleled control and creative flexibility, making it an essential toolkit for modern live production crews.
Attendees also had the chance to experience Sport Producer X and the debut of Event Producer X—solutions tailored for single-operator efficiency without sacrificing production quality. Event Producer X, in particular, captured attention for its integration of switching, replay, graphics, and audio tools within a single interface. The verdict? Groundbreaking. The product claimed both NAB Product of the Year and TVTech Best of Show honors.
Infrastructure that Scales
On the infrastructure front, Grass Valley pulled back the curtain on the ACE-3901, a new heavyweight in gateway tech. With support for up to 384 SDI-to-IP transitions per 4RU, the ACE-3901 sets a new benchmark in ST 2110 migration—empowering broadcasters to bridge SDI, hybrid, and IP-native workflows with unmatched density and efficiency.
Tightly integrated with the upgraded GV Orbit orchestration platform, the ACE-3901 simplifies configuration and control, allowing engineering teams to adapt quickly in dynamic environments. It’s not just a gateway—it’s a strategy for scale.
Looking Ahead
From cinematic breakthroughs to cloud-native orchestration, and from thought leadership to team transformation, Grass Valley used NAB 2025 to illustrate its evolving identity: not just a legacy brand, but a forward-thinking architect of the media industry’s future.
Whether it was the jam-packed GV Forum, the unveiling of next-gen production tools, or the meaningful connections sparked on the show floor, Grass Valley made one thing crystal clear: it’s not just responding to the challenges of today—it’s setting the pace for tomorrow.
For those who missed the show, Grass Valley’s NAB recap is more than just a review—it’s a preview of what’s next.
