Las Vegas — The countdown is on. From April 5–9, the broadcast world will descend on Las Vegas for the NAB Show 2025, and if you’re looking for where the future of media workflows is headed, make sure Booth #N506 is circled—boldly—on your map. This year, the spotlight is firmly on Grass Valley as they showcase transformative advances across News, Sports, and Asset Management, with hands-on demonstrations set to redefine what’s possible in a cloud-first, speed-hungry world.
News Production Without the Wait
Forget everything you thought you knew about editing-to-air timelines. At the heart of the newsroom demo is real-time playout of edits—with no rendering required. This alone will draw attention from every journalist and producer battling tight deadlines and unpredictable breaking news cycles.
The integration with Dina takes things further, delivering seamless, storycentric workflows that allow editorial teams to build out multi-platform narratives with structure and clarity. Whether it’s a lead story or a sidebar piece, the entire editorial spine is finally unified.
Framelight X brings social media into the fold in a way that doesn’t just bolt it on—it bakes it in. Likes, shares, and direct links to published stories are all viewable within the platform, placing audience reaction side-by-side with editorial execution. The line between broadcast and digital just got a little blurrier—and that’s a good thing.
Sports Workflows with No Timeouts
Speed and flexibility are the names of the game in sports production, and Booth N506 is delivering both in spades. Instant highlight creation without traditional replay tools means producers can get to air faster than ever, whether they’re in the stadium or halfway across the globe.
Cloud-based collaboration comes alive thanks to Pixit Media, enabling post teams to cut, grade, and deliver from virtually anywhere. With latency-free workflows and centralized storage, it’s a new era of production—remote, robust, and ready for primetime.
Even better? Automated social media publishing is now equipped with branded templates, giving rights holders and broadcasters a plug-and-play solution for real-time fan engagement. Your star player scores, and within moments, the clip is already circulating—with your logo front and center.
Asset Management That Feels Like Magic
Ingest, organize, and retrieve—these are the bedrock tasks of asset management, and they’re finally getting the 2025 treatment. AI-powered logging and federated search bring order to chaos, helping content creators surface the right clips in seconds instead of hours.
For teams still tethered to legacy systems like Avid, there’s a lifeline: cloud-native migration options that not only preserve your archive but unlock its potential. Scalability, accessibility, and agility are no longer optional—they’re expected.
Ingest Gets Smarter, Faster, Stronger
Every production begins with ingest, and Grass Valley is making sure it doesn’t end in frustration. The Elastic Recorder is built for today’s high-volume environments, with smart naming, ganged recording, and back-to-back scheduling—all designed to give operators their time (and sanity) back.
One of the most exciting developments is the Camera-to-Cloud workflow in partnership with MAVIS. Content can be uploaded while it’s still being captured—live-to-cloud in real time. It’s no longer a proof-of-concept. It’s production-ready.
Rounding things out is the new Mync file upload, which allows for seamless transfer of single or stitched assets straight into AMPP. Whether you’re working with drones, multi-cam setups, or stitched 360° files, the ingest process just got smoother.
Looking Ahead
As the NAB Show floor opens, all eyes will be on the innovators, and Booth N506 is poised to be one of the main attractions. This isn’t about flashy tech for tech’s sake—it’s about practical, scalable solutions that meet the needs of an industry in flux.
The message is clear: the future of content creation is fast, flexible, and cloud-native.
