Alex Regan joins Monterosa to continue the global expansion of Monterosa / Interaction Cloud as the leading Real-time Engagement platform for sports.
The industry-leading Real-time Engagement company Monterosa, who count Liverpool Football Club, EA Sports and The Jockey Club amongst its growing customer base, has marked its mission to expand its foothold in fan engagement with the hiring of Alex Regan.
Alex is an experienced Senior Sales executive who has spent the last 8 years helping media and sports organisations launch digital transformation and audience engagement initiatives. Alex has worked with Eleven Sports, Play Sports, BeIN Sports, West Ham United FC, Southampton FC, Schweizerischer Fussballverband, Deutscher Fußball-Bund and brings a wealth of knowledge and passion to Monterosa.
Alex Regan, Head of Sports Sales says “I’m delighted to be joining Monterosa. Real-time Engagement is a key element to any content strategy and Monterosa’s enabling technology and versatile platform meets the aspirations and needs for organisations looking to drive fan engagement and new revenue streams.”
Ben Barker, Monterosa’s Chief Commercial Officer, commented, “We are excited by Alex’s appointment as a leading figure within the Sports industry. Alex will play a key role in delivering our ambitious goals of becoming the defacto platform for Real-time Engagement. Alex joins at an incredible time for Monterosa as we continue to define the way audiences and fans interact and how organisations can maximise the value of that engagement.”
Monterosa continues its trajectory to help sports organisations engage, retain and monetise their audiences. Early this year, Monterosa announced that Richard Scudamore, former Premier League CEO, joined the company as a non-executive director; followed by the launch of Monterosa / Interaction Cloud™, the leading Real-time Engagement Platform behind the success of fan engagement experiences for Liverpool Football Club amongst many others.
About MonterosaMonterosa is the leading Real-time Engagement Platform (RTEP) powering the world’s biggest entertainment and sports properties. The platform’s unique set of highly scalable Experiences drive first-party data and monetisation opportunities, making audiences more valuable.
Monterosa / Interaction Cloud is the SaaS platform adopted by ITV, Sky, ViacomCBS, EA Sports, The British Olympic Association, The Jockey Club, and Liverpool FC powering and monetising fan engagement around key properties such as Love Island, The Grand National, The Premier League and Olympics.
Included in the Tech Nation’s prestigious 2020 Future Fifty cohort, Monterosa has been awarded a BAFTA and is listed at #39 in the Sunday Times Tech Track 100 2020.