Panasonic studio cameras and camera control units expands Creative Technology’s existing IP-based ST 2110 infrastructure, and investment in KAIROS platform.

Bracknell, UK. 23rd May 2024 – Creative Technology, the leading global audiovisual and system integration specialist, has chosen Panasonic Connect Europe’s AK-UC4000 4K studio camera, and new AK-UCU710 camera control unit (CCU), as part of its ongoing investment in the ST 2110 IP-based video transmission standard. Using Panasonic ST 2110-compatible technology will allow Creative Technology to deliver cutting-edge systems integration services and end-to-end IP-based live event broadcast support for clients across 87 countries.

The Society of Motion Picture and Television Engineers’ (SMPTE) ST 2110 standard is revolutionising the transmission of video and audio signals over IP networks. The protocol creates an interoperable, scalable system where all signals required for production and transmission facilities can for the first time be distributed bi-directionally over a local network. The standard defines the entire transmission system, the maximum supported resolutions, and synchronisation between streams.

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Unrivalled 4K images across IP-based networks

Panasonic’s ST 2110-compatible UC4000 sets the standard for 4K/HD HDR studio cameras in sports broadcasting, studio production, and live events. It can be operated in both 4K and HD/HDR outputs and offers the high video quality that is only possible with a larger sensor, with a 4.4K sensor, alongside features such as BT.2020 and up to 4x output high-speed HD shooting[1]. Creative Technology is also the first UK-based AV integrator to purchase Panasonic’s AK-PLV100GSJ 4K PL-mount studio camera, with three cameras selected.

To facilitate the transmission of 4K images over IP-based networks, Creative Technology will use Panasonic’s new UCU710 CCU. The UCU710 supports the ST 2110 transmission standard, and streamlines the connection to the UC4000 studio camera, making it ideal for multicamera productions.

When connected, Panasonic’s UC4000 studio camera is capable of 4K and HDR image production and uncompressed long-distance transmission of 4K images, offering the required flexibility for live events. The UCU710 also offers flexible IP migration of existing operation systems, seamless migration from conventional CCU-based baseband systems, and a 3.5” LCD touch panel for easy operation.

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Continued investment in KAIROS platform

Creative Technology will continue to utilise Panasonic’s state-of-the-art live video production platform, KAIROS, to seamlessly manage studio-based and remote live productions using the UC4000 studio camera and UCU710 CCU. KAIROS offers simultaneous SDI, ST 2110, and streaming capabilities, supporting Creative Technology’s continued transition to IP-based systems. Creative Technology has selected 12 camera channels using the UC4000, and eight KAIROS Core mainframes.

KAIROS virtualises traditional switcher functions and eliminates many legacy switcher hardware constraints with innovative CPU/GPU architecture, whilst removing the one-to-one input constraints of SDI only switchers. It also removes much of the intermediary kit associated with traditional production methods.

Joe Hicks, Solutions Architect at Creative Technology, said: “Panasonic have been a key partner in Creative Technology’s expanding ST 2110 solution. KAIROS has already become a go-to production system in our technical deliveries and the addition of the UC4000s only complements this in the live events space.”

14x high-speed shooting is reliant on future planned support and when connected to UCU710 camera control unit. 


About the Panasonic Group

Founded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. The Group reported consolidated net sales of 8,496.4 billion yen (ca. 50.5 billion Euro) for the year ended March 31, 2024. To learn more about the Panasonic Group, please visit:


About Panasonic Connect Europe GmbH

Panasonic Connect Europe began operations on October 1st, 2021, creating a new Business-to-Business focused and agile organisation. With more than 400 employees and led by CEO Hiroyuki Nishiuma, the business aims to contribute to the success of its customers with innovative products and integrated systems and services – all designed to deliver its vision to Change Work, Advance Society and Connect to Tomorrow.

Panasonic Connect Europe is headquartered in Wiesbaden and consists of the following business divisions:

  • The Mobile Solutions Business Division helps mobile workers improve productivity with its range of Toughbook rugged notebooks, business tablets and handhelds.
  • The Media Entertainment Business Division incorporating Visual System Solutions offers a range of high brightness and reliable projectors as well as high quality displays; and Broadcast & ProAV offers Smart Live Production solutions from an end-to-end portfolio consisting of PTZ and system cameras, camcorders, the Kairos IT/IP platform, switchers and robotic solutions that are widely used for live event capture, sports production, television, and xR studios.
  • Business and Industry Solutions delivers tailored technology solutions focused on Retail, Logistics and Manufacturing, using its unique Gemba Process Innovation approach. Its purpose is to increase operational efficiency and enhance customer experience, helping businesses to perform at their best, every day.
  • Panasonic Factory Solutions Europe is helping to make smart factories a reality with its wide range of automated solutions including electronics manufacturing solutions, robot and welding systems and software solutions engineering.

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Click here to visit Panasonic Connect Europe’s LinkedIn page.