New research from Panasonic Connect Europe reveals that GenAI will drive an average of 38% increase in sales in 2025 

Panasonic Connect Europe announced new research that reveals that 91% of sales professionals are using Generative AI (GenAI) to gain a competitive advantage. According to the research, survey respondents believe that implementing GenAI into their processes will drive an average increase of 38% in sales over the next 12 months, thanks to the benefits it provides such as enhanced accuracy for data analytics, more personalised customer interaction and faster response times.

Possible tension between IT and HR

A standout issue that came to light through the research was the question of who will support the rollout of GenAI, with 90% of survey participants stating that they will need help incorporating it into their processes and 68% believing this support will come from their organisation’s IT department. While the IT department has expertise in the functional elements of technology, organisations should consider a broader range of support options as they implement GenAI powered sales processes.

Integration is a major challenge for GenAI adoption, with 92% of respondents expecting to experience difficulties in this. Following this, training (68%) is listed as a top three barrier as well as security (63%) and regulatory compliance (61%).

A clear split between younger and older sales professionals

There was a distinct perception split between younger and older sales professionals as to what the best use cases are and the potential impact of GenAI. Senior sales professionals report higher GenAI usage while junior respondents are less optimistic about its time-saving benefits.

Margarita Lindahl, Head of AI at Panasonic Connect Europe said: “Our study reveals that Generative AI is revolutionising sales, driving remarkable growth and setting high expectations among professionals. However, success demands more than adoption. Organisations must overcome barriers like training gaps and integration challenges by driving transformation with bold strategies, clear guardrails and comprehensive support to secure sustained impact and a competitive edge.”

For those organisations looking to upskill their workforce to leverage Gen AI and boost performance, Panasonic has recently launched its B2B sales GenAI consultancy and training programme to help create targeted outreach and tailored communication.

To find out more about this programme please download details here

The full Panasonic research report: “The Ultimate Sales Professional: Integrating Generative AI into Sales” can be downloaded by clicking here.

 

About the Panasonic Group 

Founded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. The Group reported consolidated net sales of Euro 54.12 billion (8,496.4 billion yen) for the year ended March 31, 2024.

To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/  

About Panasonic Connect Europe GmbH 

Panasonic Connect Europe began operations on October 1st, 2021, creating a new Business-to-Business focused and agile organisation. With more than 400 employees and led by CEO Shusuke Aoki, the business aims to contribute to the success of its customers with innovative products and integrated systems and services – all designed to deliver its vision to Change Work, Advance Society and Connect to Tomorrow.  

Panasonic Connect Europe is headquartered in Wiesbaden and consist of the following business units: 

  • The Mobile Solutions Business Division helping mobile workers improve productivity with its range of Toughbook rugged notebooks, business tablets and handhelds.
  • The Media Entertainment Business Division incorporating Visual System Solutions offering a range of high brightness and reliable projectors as well as high quality displays; and Broadcast & ProAV offering Smart Live Production solutions from an end-to-end portfolio consisting of PTZ and system cameras, camcorders, the Kairos IT/IP platform, switchers and robotic solutions that are widely used for live event capture, sports production, television, and xR studios.
  • Business and Industry Solutions delivering tailored technology solutions focused on Retail, Logistics and Manufacturing. Designed to increase operational efficiency and enhance customer experience, helping businesses to perform at their best, every day.
  • Panasonic Factory Solutions Europe selling a wide range of smart factory solutions including electronics manufacturing solutions, robot and welding systems and software solutions engineering.

For more information please click here.

To visit Panasonic Connect Europe’s LinkedIn page, click here.