Bon Appétit, Tastemade, Brindiamo!, L’Atelier des Chefs and iFood.tv join the platform, expanding Rakuten TV’s offering of food and culinary focused free channels
London, UK, 3rd August. – Rakuten TV, one of the leading VOD platforms in Europe, has added a selection of food and culinary focused channels to its current portfolio, increasing the wealth of free ad-supported channels available to viewers. With the addition of Bon Appétit, Tastemade, Brindiamo!, L’Atelier des Chefs and iFood.tv the latest acquisitions further enhance the wide content offering in partnership with leading global and European content creators and media groups. Rakuten TV now offers over 90 free linear channels across 42 countries.
The line-up and launch timings will vary in each territory; effective immediately Bon Appétit launches in the UK, Ireland and the Nordics. The food brand’s unique take on their love of cooking and eating sets challenges to professional chefs and develops recipes for home cooks to try. In the UK, Germany, Nordics and Spain, Tastemade joins the platform, showcasing award-winning series and documentaries on food, travel, home and design. And Italy will soon see the launch of the Brindiamo! Channel with Ornella Fado, which explores and celebrates the best Italian restaurants and Italian cuisine around the world. In France, L’Atelier des Chefs will be available featuring culinary tips from top chefs. Also launched this week, iFood.tv is available across 42 European countries, with a mixture of short and long form culinary content to suit all gastronomic tastes.
The newly added channels are the latest in a raft of additions to the Rakuten TV platform – who most recently announced the launch of the LEGO® channel, sports channels Tennis Channel and USGA Golf, ¡Hola! Play and dozens more includingBloomberg TV, CNNi, Euronews, FilmRise and Real Stories.
Rakuten TV’s ad-supported offering across Lifestyle content broaden opportunities for advertisers to reach highly engaged and valuable audiences, enabling them to place ad inventory across the enhanced portfolio of more than 90 free linear channels, plus thousands of movies and programmes on-demand. Content creators and advertisers have access to Rakuten TV’s massive window to more than 90 million households watching linear and on-demand content, through the remote-control button and app pre-installed on smart TV devices from leading manufacturers.
Brands and agencies will be able to access this expanded ad inventory through Rakuten Advertising, where advertisers can buy media across a variety of channels and reach potential new customers in a brand-safe environment that leverages a powerful set of first-party data and audience insights. Drawing on first-party data and extensive audience insights, brands benefit from unique discoverability, combining the targeting and tracking capabilities of digital formats with the advantages of TV.
Rakuten TV’s linear channels are part of the FREE service of the platform, which includes FAST and AVOD, and are currently accessible on the Rakuten TV app on Samsung and LG Smart TV devices across 42 European countries.
This wide range of entertainment will be available on the Rakuten TV app, accessible on leading consumer electronics manufacturers Samsung and LG Smart TV devices. Users can easily launch the app with a single click through the branded remote-control button and the pre-installed app.
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About Rakuten TV
Rakuten TV is the first video-on-demand and streaming platform in Europe combining TVoD (Transactional Video-on-Demand), SVoD (Subscription Video-on-Demand), AVoD (Advertising Video-on-Demand) and FAST (Free Ad-Supported Streaming TV) services, delivering a universe of content and simplifying the entertainment experience.
The TVoD service offers an authentic cinematic experience with the latest releases to buy or rent in high audio and video quality. The SVoD service allows subscription to the premium service Starzplay. The advertising-supported offering comprises AVoD and FAST services. The AVoD service features more than 10,000 titles available on-demand, including films, documentaries and series from Hollywood and local studios, as well as the Rakuten Stories catalogue with Original and Exclusive content. The FAST service consists of an extensive line-up of over 90 free linear channels from global networks, top European broadcasters and media groups, and the platform’s own thematic channels with curated content.
Rakuten TV is available in 43 European territories and currently reaches more than 90 million households via its branded remote-control button and pre-installed app in Smart TV devices.
Rakuten TV is part of Rakuten Group, Inc., one of the world’s leading internet services companies, focusing on e-commerce, fintech, digital content, and communications. Rakuten is the official partner for FC Barcelona, the NBA, the Golden State Warriors, Davis Cup and Spartan Race.