Rise North America Appoints New Head of Americas and Head of Sponsorship

Rise, the award-winning advocacy group for gender diversity in the broadcast media technology announces today its newly appointed Head of Americas and Head of Sponsorship for the North American chapter, which was formed in 2020. Rise welcomes Hilary Roschke as Chair of Board and Jill Porubovic as Head of Sponsorship and former Co-Chairs Serena Harris and Meghan Ross will stay on the Board.

Roschke, the new Rise North American Chair of Board, has almost 20 years’ experience within the media industry in operational and strategic leadership roles. With a relentless pursuit of excellence, Roschke has been a driving force behind organizational and technological change, operational efficiency, and increased business value/ROI in the media industry. Currently, the Vice President of Strategic Operations at SDVI, under Roschke’s leadership, the group operates at the nexus of people, technology, and process to ensure optimal outcomes for SDVI, its customers, and its partners. Roschke’s commitment to mentorship will help Rise build relationships and drive North American membership and program expansion.


With a well-earned reputation as a difference maker and builder of cultures, Porubovic, Rise’s newly appointed Head of Sponsorship for North America, has built a career of leadership success by delivering human-centred transformation across industries, including many years at Discovery. Founder of Jill Porubovic Consulting, LLC., Porubovic draws upon more than 20 years’ of technology and operations leadership experience and is also a trusted advisor to companies across the evolving media and entertainment space.

The experience offered by both Roschke and Porubovic will contribute tremendous expertise and value to the fantastic work already carried out by Rise, which following its expansion into North America has been led by Serena Harris, Sales Director, Annex Pro and Co-Chair Meghan Ross, formerly of Avid, Editshare and Brightcove.

Carrie Wootten, Managing Director, Rise said: “We are very excited to welcome Hilary and Jill to the Rise North American chapter. They are both extremely inspirational to women within our industry and their knowledge and experience will be invaluable to progressing the fantastic work done by Rise so far. We are very much looking forward to the year ahead and continuing to advance the Rise community within North America.”

About Rise
Rise was formed in 2017 to support and promote women working in the non-craft part of the broadcast industry in operations, engineering, sales, marketing and business. Since its conception, Rise has grown to become a global network hosting events at Broadcast Asia, IBC and NAB. In Spring 2019, Rise won the National Women’s Mentoring Award at the National Mentoring Awards. 

Rise’s six-month mentoring programme is designed to support women working in, or aspiring to work in, the UK’s broadcast technology sector. Its mission is to raise the profile of women within the sector, to encourage younger women to join or feel that they can progress and break the glass ceiling, to work with manufacturers to highlight the issues and help them to promote a diverse workforce, as well as to work with industry associations to gain traction and give credence, and to become a platform for smaller groups or individuals wanting to promote female diversity and to support groups promoting other diversities.

Rise has also launched Rise Up, a programme of school workshops delivered throughout the UK to inspire children throughout their primary and secondary education. Crucially, it will enable industry to remain in contact with students and encourage them to consider a broadcast engineering apprenticeship or degree  when they reach this level. With universities struggling to recruit both male and female talent in broadcast engineering related courses, the industry is increasingly facing recruitment shortfalls across the whole sector.

Rise has been working with universities and key industry partners to investigate and address the lack of new talent entering the broadcast technology sector, specifically engineering and technical operational roles.

Additionally, Rise has launched the Rise Awards to celebrate outstanding talent, skills, expertise and achievements of exceptional women across the global broadcast technology and services sectors. For more information visit: www.risewib.com
Follow Rise on Twitter at @Rise_WIB