Ross Video is pleased to announce the acquisition of D3 LED (Dynamic Digital Displays) from Southpaw Live. Based in Rancho Cordova, California, and with remote offices in New York City, D3 has over fifteen years of experience in creating spectacular LED displays for some of the world’s most recognized brands. D3 is Ross Video’s eighteenth acquisition since 2009 and follows hot on the heels of the acquisition of Primestream last quarter.

Founded in 2006, D3 is a leader in high quality indoor and outdoor LED displays as well as LED Processing, Content Management and Playback systems which can generate, process, and distribute video to epic scales (over 100M pixels in 1 AEPIMS system). D3’s interfacing and control solutions are leveraged in some of the most cutting-edge Experiential (1) applications. Their award-winning solutions are used by major broadcasters like ABC and ESPN as well as international corporations, including Gap, Capital One and Victoria’s Secret, to name a few.

“We’re excited to welcome the amazing D3 team to Ross,” says Ross Video CEO David Ross. “D3 is in a class of their own for LED processing technology and the services that make customers succeed! They are innovators who were first to market with many technologies including IP Data/Video distribution between LED Controllers and Receivers using their True Element technology to deliver the highest quality imagery. It’s great to add another world-class brand to the Ross family, and I can’t wait to have our R&D teams collaborate and help our customers overcome their creative, business and technical challenges.”

D3 has succeeded by providing customers with a highly customized, end-to-end experience, and that tradition will carry on as the company becomes Ross D3 LED. Ross intends to further expand D3’s focus on Broadcast, Retail and Hospitality, while also pursuing other Live Production applications such as Virtual LED(2) and Extended Reality, as well as IMAG(3) in venues. D3’s solutions complement the existing portfolio offered by Ross, and will enable Ross to offer an even more comprehensive range of content rendering platforms, including XPression motion graphics, Voyager (based on the Unreal engine from Epic Games), and the D3 IMS playback system.

Meric Adriansen, VP of Ross D3 LED, says, “We are very excited about the future and the benefits that our combined technical expertise will deliver to our customers. Our focus will be on creating products that enable our customers to communicate better with their customers. Whether that is to capture more eyeballs, tell a more compelling story or entertain and educate them better, Ross D3 LED will be there every step of the way.”

(1) Experiential: Experiential LED Implementations turn a display into something that is part of a cohesive and memorable experience for bystanders.
Virtual LED (vLED): An umbrella of production applications for LED Displays that all stems from being in a tracked camera environment.
IMAG: Image Magnification. Where a performance in a venue is also magnified on video screens for dramatic effect and improved viewing experience.

Ross Video – High Impact, High Efficiency Production Solutions
Ross powers live video productions for billions of global viewers daily with the industry’s widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship

Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Yahoo! Finance, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.