New 8,000 Sq. Ft. Virtual Production Studio Fuels TRG’s Move into Original Content Creation
BROOKLYN, OH — March 19, 2025 — Content creation studio TRG Multimedia has expanded its facility with an LED stage powered by Disguise’s turnkey virtual production solution, Studio Pro. The stage features a premium-grade 50’ wide, 16’ tall LED volume with the latest ROE Obsidian panels, an additional mobile 10’x10’ aux cart and a portable hardware rack for mobility and ease. It brings Hollywood-caliber production to the Midwest, offering brands, agencies and filmmakers an advanced, full-service production environment under one roof.
While TRG’s 40 semi-permanent sets have solved the need to source costly and time-prohibitive locations for brands and films, the new virtual production stage will push those boundaries even further — bringing stunning exteriors, dynamic environments and cost-prohibitive specialized builds to life with unmatched efficiency and creative flexibility. This will allow brands and filmmakers to seamlessly blend the physical and digital worlds, eliminating location constraints while delivering cinematic-quality visuals in a controlled, cost-effective production environment.
“For over four decades, TRG has been a leader in commercial content creation for some of the world’s most recognized brands,” says Adam Wilde, CEO and Owner of TRG. “Thanks to our new LED stage, we can now offer clients a space where they can shoot multiple locations at any time of day, with full control over their environment. Our expert designers can also craft custom-built props, practical foreground elements and both modular and digital stage extensions that can merge seamlessly on camera.”
After evaluating different virtual production solutions, TRG selected Studio Pro by Disguise for its advanced technology, reliability and comprehensive support. Cinematic integrator AbelCine brought Disguise Services into the project to implement the turnkey solution, which provides cutting-edge virtual production capabilities, training, installation and 24/7 support — enabling TRG to expand its production capabilities with a fully integrated LED stage.
As part of the Studio Pro package, TRG received:
- A Disguise-designed portable hardware rack, including two Disguise VX4+ and two RX3 render nodes
- Stype Red Spy V3 camera tracking
- A 50’x16’ primary LED screen from ROE Visual, which has a 2.5-degree curve
- An LED build from Rogue Productions
- A training course with Disguise’s Virtual Production Accelerator
- An additional two weeks of dedicated training from Disguise, tailored to TRG’s stage
- Always-on 24/7 support from Disguise
- Plus an additional 10’x10’ mobile auxiliary wall from ROE Visual, for extra lighting
AbelCine provided the additional camera and camera equipment needed for the virtual production studio. This included a RED V-Raptor XL 8K with a Fuji Premista 28-100mm T2.9 full frame lens, as well as an ARRI ZMU-4 zoom control unit with a pan arm adapter and an ARRI cforce mini Lens Motor unit for precise camera control.
“TRG’s vision is to build a full-scale production ecosystem in their 160,000-square-foot facility and Studio Pro was the perfect way for them to get there,” says Matthew Lorenzen, Sales Manager, Solutions and Services, at Disguise. “We’ve helped deliver over 400 virtual production stages in more than 100 countries, and our Studio Pro solution is built on that experience. It combines our cutting-edge virtual production technology with creative and technical services, including training, installation and 24/7 support. This allowed TRG’s team to focus on executing their vision while giving them the tools they need to hit the ground running and create high production value content for their clients.”
“Disguise has been unparalleled in elevated service, technical detail and a deep understanding of our business model and long-term vision. The combination of these elements has made this an exceptional process, positioning TRG to innovate, scale and lead as we launch into the next 10+ years of production,” adds Wilde.
TRG, AbelCine and Disguise Services will be discussing their recent collaboration and revealing more about TRG’s new virtual production setup in an upcoming panel discussion at NAB, “Production Pulse in the Midwest: The Heartland Emerges as a Production Hub”. Read more on NAB’s official website.
Learn more about Disguise Studio Pro here and book a demo of TRG’s new facilities here.
About Disguise
Disguise is the industry-leading production solution sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle.
Disguise partners with the biggest studios, brands and companies in the world to deliver the next generation of brand activations, film and TV productions, immersive experiences, live music events, installations, theatre, corporate communications and TV broadcasts. Working with WWE, Apple Music, Lenovo, Disney, Snapchat, Netflix, ESPN, U2 at the Sphere, the Burj Khalifa and Beyoncé, Disguise is the number one partner delivering the next dimension of entertainment.
Learn more at www.disguise.one/en
About TRG
TRG Multimedia is a full-production studio specializing in video, photography, CGI, set design, and post-production, serving the marketing and advertising needs of national brands. Operating out of a cutting-edge, 160,000-square-foot studio in Cleveland, Ohio, they combine innovative technology, top creative talent, and efficient workflows to produce visually compelling content that elevates clients across e-commerce, advertising, brand, and marketing campaigns. Additionally, TRG has expanded its footprint into the original content space, with TRG Sound & Vision, developing feature-length documentaries, scripted films, and TV series that reinforce its commitment to high-end storytelling and cinematic excellence. With several ongoing projects in development, Sound & Vision is solidifying TRG’s role not only as a premier content creator for brands but also as a leading force in entertainment and long-form storytelling.
Learn more at www.trgmultimedia.com and www.trgsoundandvision.com
About AbelCine
AbelCine is an equipment and service provider to cinematic content creators across all broadcast, production and media markets. The company’s services, designed to support customers through every stage of the production cycle, including systems integration, equipment sales and rental, training and consultation, production services, tech services and assurance programs.
To learn more about AbelCine, please visit www.abelcine.com.
