Former Avid VP Joins the RealTime Graphics Leader With Eye on Global Growth

IZMIR, TR. 1.17.2023 Today
Zero Density, an industry leader in realtime virtual production
and broadcast graphics products, has appointed Ofir Benovici as new Chief Executive Officer.
Benovici will oversee the company’s commercial and product strategy, operations, and ongoing
geographical expansion. He’ll also manage the company portfolio as Zero Density targets new
verticals and markets.

Benovici’s appointment follows substantial business growth at Zero Density. This was also
recognized by Deloitte, which named the company one of Turkey’s 50 fastestgrowing of the
past year. This growth has been supported by an increased international footprint, including the
hire of numerous technical and commercial team members in key regions as well as multiple
new industry partnerships.

“Whether it’s for a Hollywood blockbuster or an international sports tournament, the demand for
realistic realtime graphics has never been higher,” said Kuban Altan, Chairman of the Board at
Zero Density. “We’re determined to help bring the
highest quality production to millions of
viewers all around the world
, and we are so pleased that Ofir agreed to join us in that mission.
With his commercial and technical skills and diversified experience managing product lifecycles,
we believe he’ll be the force that carries Zero Density into a new era.”

As an industry vet with over 20 years of experience, Benovici is no stranger to the media
technology industry. In his most recent position, Benovici served as Vice President of Product
Management at Avid Technologies, focusing on the company’s media and cloud portfolio. Prior
to that, Benovici served for over a decade as the Vice President of Product Management &
Marketing at Orad Hi Tec Systems.

“I’ve followed Zero Density since its establishment and witnessed its great success in recent
years. I still remember the very first trade show Zero Density participated in, and I remember
being blown away with the level of innovation and quality. Joining such a visionary and talented
team makes me excited and humbled, said Benovici. I believe Zero Density’s cuttingedge
products transform realtime production across industries and I am looking forward to boosting
Zero Density’s growth, presence and influence further.”

About Zero Density

Zero Density is a world leader in realtime virtual studio, AR and XR technologies for the
broadcast, live events and esports industries. From Eurovision to Olympics sports coverage,
Zero Density’s Unreal Enginenative platform, Reality Engine® which includes a realtime
compositing system and its proprietary keying technology, Reality Keyer® has been used by
some of the biggest companies in the world.

Zero Density also develops graphics hardware including RealityEngine AMPERE, the ultimate
workstation for virtual sets and broadcast graphics; and TRAXIS talentS, an AIpowered
markerless tracking system that can identify people inside a 3D virtual environment without any
wearables. Zero Density is headquartered in Turkey and has an office in the US. Clients include
TV Globo, The Weather Channel, RTL, Fox Sports and Warner Media.