Broadcast Industry Sustainability

Sustainability in the Broadcast Industry 

Intro Sustainability in Broadcast: As a publication with a strong interest in sustainability, we are eager to delve into the growing significance of eco-friendly methods in the Broadcast Industry, focusing on notable players like Netflix and the BBC. In an era where climate change and environmental issues dominate global conversations, it is crucial for every industry to scrutinize its environmental impact and take steps to minimize any harm. The broadcast business, with its vast infrastructure and reliance on energy-intensive equipment, is no exception.

From broadcast studios to on-location shoots, the Broadcast Industry, including giants like Netflix and the BBC, is a substantial consumer of energy and emitter of carbon dioxide. As the demand for high-quality content and round-the-clock transmission grows, so does the sector’s environmental impact. Fortunately, these industry leaders are increasingly acknowledging the need to adopt sustainable practices and solutions to mitigate their environmental effects.

In this feature, we will explore various aspects of sustainability in the broadcast sector, such as energy-efficient technologies like battery-operated generators, virtual production, and location work, as well as the use of LED lighting. We will also highlight inspiring examples of how Netflix, the BBC, and other broadcasters and production companies have successfully incorporated eco-friendly practices into their operations.

Netflix has shown commitment to reducing its carbon footprint by investing in renewable energy sources and promoting environmentally conscious productions. Similarly, the BBC has undertaken numerous initiatives to minimize waste and energy consumption, embracing greener production methods.

Advancements like battery-operated generators offer a more sustainable alternative to traditional diesel generators, reducing emissions and noise pollution on set. Virtual production techniques are also gaining traction, as they enable creators to build immersive environments without the need for extensive location work, further reducing the environmental impact. The adoption of LED lighting in studios and on-location shoots contributes to energy conservation and waste reduction, as LED lights consume less energy and have a longer lifespan than traditional lighting options.

As we navigate this vital topic, we aim to equip readers with a comprehensive understanding of the challenges and opportunities that lie ahead in the quest for a more sustainable Broadcast Industry, with a focus on the efforts of Netflix and the BBC. The journey towards a greener future is both a collective responsibility and an opportunity for all, and it is our hope that this article will inspire continued action and innovation in the coming years.

Virtual Production and the environmental impact of Filmmaking

Virtual production is a method of filmmaking that uses computer-generated imagery (CGI), augmented reality, motion capture, and other technologies to create realistic environments and effects on a virtual set². It has improved the filmmaking process tremendously and allowed actors to give more natural performances that feel closer to reality². The innovation of using virtual production techniques could make a significant impact in the race to net zero across broadcasters and production companies, with recent studies suggesting over a 90 percent reduction in CO2 emissions⁵.

A landmark BFI study has called for the film industry to step up attempts to address its environmental impact – including the possible mandatory reporting of carbon emissions³. Accelerated by the pandemic, virtual production technologies are reducing and sometimes eliminating travel associated with film production⁴.

VMI has completed its third Carbon audit, which confirms that CO2 emissions have reduced for a 3rd year and are now at half of 2019 levels, two full years ahead of schedule from 213T CO2e to 121.4T CO2e, a reduction of 48.12% compared to the 2019 baseline and a 43% saving from 2021.

Upon completion, VMI surveyed its staff and clients to decide on a carbon offset scheme which all supported and which were approved and recognised by Albert, the UK’s premier sustainability hub for film & TV.

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