LONDON  August 14, 2023 –  Blue Lucy announced today that they will bring the cloud to earth with a focus on ground-cloud hybrid workflows on stand 6.C29 at IBC 2023, Sept 15-18, at the RAI Amsterdam Convention Centre.

Blue Lucy is one of the pioneers of cloud-based SaaS solutions. The company’s flagship product, BLAM is a media and business system integration platform designed to meet the complex production and distribution needs of the multiplatform age – combining media management, workflow orchestration and operational task management in a single solution.  At IBC 2018, before the pandemic drove widespread cloud adoption, the company extolled the benefits of cloud workflows by exhibiting from a stand constructed entirely out of balloons in the shape of a cloud.

At this year’s show, the Blue Lucy team aims to dispel the perception that entirely cloud-based models are the panacea for all media operators. They will demonstrate how media companies can get the best of both worlds by showcasing real-world operational workloads running in cloud-ground hybrid environments and will reveal how BLAM’s 450+ microservices – Blidgets – connect content production tools and business systems to provide harmonised and highly automated production and fulfilment operations. The Blue Lucy team are also keen to discuss operational problems or business opportunities that operators are trying to address and demonstrate how BLAM can deliver outcomes-focused solutions at any scale.


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“There is a significant disconnect between the supplier and user sides of the media technology industry in respect of the cloud,” says Blue Lucy CEO, Julian Wright. “The supply side is all cloud in a “you’re in the cloud or nowhere” sense and industry commentators posit that media operations are either cloud or on-prem. However, in the real world, most media operators utilise a blend of on-prem technologies and cloud-based services that best and most cost effectively meet their business need. At IBC2023 we’ll demonstrate how Blue Lucy customers are harmonising on-prem systems and cloud services and applications to create highly efficient and cost-effective media workflows with BLAM.”

Meet the Blue Lucy team at IBC 2023 stand 6.C29, book a meeting at Visit for more information.


About Blue Lucy and BLAM

Blue Lucy is an out-and-out technology company, so their customers don’t need to be. Drawing on their experience as technology consultants to broadcasters and content creators, the Blue Lucy team has developed a media operations management platform – BLAM – that closes the expensive technology gaps in production and content supply chain operations. BLAM is a platform for the media and entertainment industry that integrates content production tools and business systems to provide a single, unified, and highly automated management system to streamline production and fulfilment operations. Blue Lucy challenges the orthodoxies to rapidly deliver business focused outcomes and BLAM is in operation with some of the biggest names in the media industry including A+E Networks, BBC Studios and Banijay. Blue Lucy unifies media operations.