The specialist digital services supplier and business unit of EMG offers its expertise in conceiving and launching interactive fan engagement solutions to UK sports clubs and federations


Europe’s leading broadcast service provider EMG announces that global sports digital services provider Origins Digital is launching a dedicated office in the UK. Origins Digital, a business unit of EMG, has a ten-year proven track record delivering mobile and OTT fan-centric solutions for premier sports clubs, leagues and federations and will now bring that expertise to bear on the UK market.


Origins Digital’s new UK base will be in Brighton where its sales, project management and operations team will provide an enhanced service for sports fans to consume content on their terms. Led by Steffan Piolet, the UK team is supported by UX/UI designers, mobile, web and full stack developers, as well as product and project managers to conceive, develop and bring to market interactive OTT touchpoints.


Origins Digital’s solutions include customised app development, website design, live streaming and editorial for an international roster of blue-chip clients. Amongs them are: the MCG, Wembley, BeIn Sports, AC Milan, Fiorentina, French Football Federation, NBL, Swimming Australia and French Handball League.


Steffan Piolet, Sales Director of Origins Digital and General Manager of Origins Digital UK, said: “Sports fans have come to expect content to be available anytime, anywhere, such as live streaming, on-demand coverage as well as supporting statistics and analysis. On the other hand, rights holders need to innovate to capture their attention and connect with them whether they are in a venue, at home or on the move. Origins Digital is now bringing its wealth of expertise in innovative user experience to provide UK customers with a unique offering for their audiences. We are here for the long term and look forward to welcoming clients who want to talk with us about developing their digital fan engagement strategy.”


Piolet will work closely together with the EMG UK office in High Wycombe.