Weybridge, UK, 30th December 2023 – Sony is set to return to ISE in 2024 once again to share its vision of creating connected experiences through technology. With solutions on show for the corporate, retail, education and virtual production sectors, Sony will be showcasing how smart AV tech and integrations are changing the way we collaborate in addition to its growing ecosystem of partnerships that help to deliver enriched connected experiences.

A core focus for Sony is its mission of sustainability. To ensure a brighter future it will continue to drive its environmental initiatives by building its products with a long-life span and with smart components, such as the SoC (system on chip)-powered lower energy consumption and eco dashboard features in the latest BZ-L Series BRAVIA displays.

Sony’s booth will offer guests the unique opportunity to immerse themselves in the latest technology powering businesses. Guests will be invited to see the solutions and products from Sony working at their best, with interactive bespoke environments designed to simulate real settings: from a classroom equipped with key education tech, to a café which will demonstrate Sony’s applications in quick service restaurants, as well as a mock corporate meeting room.

Alongside these rooms, Sony also has an area dedicated to showcasing the success of its partnerships and the growing capabilities of its product range. You will also be able to experience Sony’s technology throughout your day at ISE 2024, with many of Sony’s trusted partners featuring its products and solutions on their own stands.

Highlights of Sony’s booth will include:

  • In the virtual production zone, the newly released cutting-edge 150” VERONA series will debut at the show in its full capacity alongside Sony’s full Virtual Production portfolio.
  • Across the stand and in the corporate and retail areas the full range of BRAVIA Professional Displays such as the new BZ40L will be available to view.
  • The TEOS workplace management ecosystem will be available for demonstration in the meeting room.
  • In the classroom Sony is showcasing its licensed high-tech handwriting extraction tool as part of its Edge Analytics solution, alongside its VPL-FHZ85.
  • The Sony cameras, SRG-A12, SRG-A40 and SRG-X400 will also be at the stand; the latest business projectors like VPL-PHZ61 are also on display.

At ISE 2024, Sony will be debuting and launching new solutions compatible with its BH and CH series C-LED products.

“ISE is such a prolific event in the AV industry, and we’re pleased to announce that we will be returning on the event’s 20th anniversary. We’re looking forward to showcasing the latest updates in our products and solutions that will deliver huge benefits for companies across the education, corporate, virtual production, and retail sectors,” comments Rik Willemse, Head of Sony Professional Displays & Solutions Europe. “What we’re bringing to the show this year speaks to our wider business values and core long-term focuses. This is a fast-paced industry and products and solutions need to adapt in step with these changes. There’s no better place to catch up with recent advancements and developments in AV than this industry-defining event.”

Sony will be exhibiting in Hall 3, booth 3E300 at FIRA Barcelona, Gran Via from 30th January – 2nd February 2024. For more information visit pro.sony


About Sony Group Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision of “continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications.

For more information, visit: www.sony.net